Elevate Your Tourism Business with a Strong Online Presence!
Smiling Fox Marketing specializes in enhancing the digital footprint of small northern tourism businesses through tailored marketing solutions, setup of booking platforms, OTA integrations, daily virtual assistance, and an honest passion for your tourism business to succeed.
Services
Helping you build a powerful online presence in a competitive marketplace.
01
VIRTUAL ASSISTANCE
Virtual assistance helps small businesses save money and gain flexibility! By outsourcing tasks, they can focus on what matters, boosting productivity and work-life balance.
03
BOOKING PLATFORM SETUP
Booking platform integrations are essential for small tourism businesses, optimizing operations and enhancing customer experiences. They enable tour channel management, efficient reservations and payment systems.
05
ONLINE ADVERTISING
Online Advertising on platforms such as Meta and Google, can boost your brand awareness by audience targeting and well honed key words. These online ads aim to enhance your visibility and can greatly assist in driving bookings.
07
WEBSITE SUPPORT
Does your website need a little ongoing maintenance? Do you want a person you can call or email when something breaks? Smiling Fox Marketing offers simple ongoing website maintenance and support to business owners.
09
GOOGLE MY BUSINESS
Claiming and enhancing your Google My Business profile boosts your online presence significantly. By ensuring accurate information, showcasing your products, and responding to recent reviews professionally, this can be a highly impactful tool for your small business.
02
WEBSITE DESIGN
A website is crucial for small tourism businesses aiming to expand their reach. It effectively highlights your unique offerings and streamlines the booking process for travelers.
04
OTA INTEGRATIONS
OTA integrations significantly enhance bookings and brand awareness by broadening reach visibility. An accurate and enhanced OTA connection can drive sales, awareness and reviews.
06
CHANNEL MANAGERS
When listing on multiple OTAs a channel manager is often utilized to ensure your availability, pricing and customer engagement is synchronized across all OTAs. A properly utilized channel manager can save you a lot of time.
08
EMAIL MARKETING
Email marketing boosts tour bookings by engaging customers with targeted promotions, up to date information and personalized offers. Consistent communication encourages repeat visits, leading to increased bookings.
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Need Assistance?
Chrissy is here to assist you in any way she can! Whether you have general questions or need support with your projects, Smiling Fox Marketing is ready to provide the information and time you need. Contact Chrissy today.
Meet Chrissy...
Chrissy is a proud member of Long Lake #58 First Nation in Ontario, with a mix of Anishinaabe and European heritage. She was born and raised in Northern Manitoba on Treaty 5 Territory, where she enjoyed her childhood in the thick boreal forest fishing, hunting, swimming, and creating cherished memories with family and friends. This vibrant community and nature focused childhood drives her passion for focusing on the indigenous tourism industry as she works diligently to enhance the online presence of small northern tourism businesses.
As Chrissy has always had a passion for travel, tourism, and taking the road less travelled, this unsurprisingly has led her to flourish in a nomadic lifestyle where she works remotely for her clients. This nomadic curiosity allowed her to travel across Turtle Island (North America) in a self-converted Sprinter van. With every mile, she immerses herself in the changing landscapes, and diverse cultures, all while continuing to work hard for her clients. Whether she's parked by a ridiculously-gorgeous lake in Ontario, atop a desert mountain in Arizona, under the spectacular northern lights in the NWT, or chasing whales and bird colonies along a coastline, Chrissy embraces the freedom of the open road, a balanced work life and fulfills her wanderlust seamlessly.
Fun Fact : Chrissy's first tourism client was gained when she approached Clint of Nelson River Adventures with a barter system offer of 'two tour tickets for a new and revamped website' trade. She was ecstatic when Clint replied with 'Sounds good! '. The website was completely redesigned on a new platform (WIX) and launched in under 2 months. Chrissy than offered 4 months of content creation service for FB & IG in exchange for a third ticket... and thankfully Clint agreed. The York Factory Boat Tour with NelsonRiverAdventures.com was absolutely incredible (she took two of her sisters). Clint and Chrissy have been happily working together for nearly 4 years. This goes to show that you never do know what can unfold when you take a little leap of faith by hitting send on an email.
Smiling Fox Marketing is owned and operated by Chrissy Barbeau.
Northern Manitoba, Treaty 5 Territory, is her home base.
Client Websites
Below are a few of the websites Chrissy has helped to revamp, redesign, or build from scratch. Like what you see? Inquire today.
2022 - Present
NELSON RIVER ADVENTURES INC.
Gillam, MB
Nelson River Adventures Inc., offers Manitoba's most remote boat tour! Based out of Gillam Manitoba, guests board a 800hp speed boat, and head down the Nelson River, into Hudson Bay and up the Hayes River. This is where they step foot on the northern tundra and camp overnight at The York Factory National Historic Site of Canada. NelsonRiverAdventures.com
Chrissy designed their WIX website, writes and publishes their e-newsletter, creates social media content, and is their regular call for virtual assistance.
2024 - Present
CASTAWAYS COTTAGES & CAMPGROUND
Hay River, NT
Castaways Cottages and Campground is located on the south shores of Great Slave Lake near the town of Hay River Northwest Territories. They offer fully loaded tiny bachelor cabins and 2 and 3 bedroom cabins. Check out their seasonal tours and rentals too! CastawaysNWT.com
Chrissy redesigned their Wordpress website, set them up on Rezdy, assisted with social media and continues to run online advertising.
2025 - 2026
HAY RIVER TOURISM
Hay River, NT
Hay River Tourism, based out of the Visitor Information Centre in Hay River Northwest Territories, is the hub of information and support for all things tourism in the Hay River area. Whether you are looking for local events, tours or recommendations, this is where you'll find it! HayRiverTourism.com
Chrissy designed their Wordpress website as directed and provided brief training on how to complete quick updates in house.
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SIMPLY SIGNIFICANTS
Whitehorse, YT
Simply Significants creates and sells handmade beaded artwork and offers traditional sewing and craft workshops both in person and online. Check out their virtual Moccasin or mitten making workshops.
Chrissy redesigned their Shopify website, and assisted with their online and printed promo materials.
2023 - Present
BUCKET LIST TOUR
Yellowknife, NT
Bucket List Tour offers a variety of tours based out of Yellowknife Northwest Territories. The Cozy Cabin Aurora Tour is sure to wow with northern hospitality in wood heated cabin serving fish chowder and fresh baked bannock. Add their Wild Bison, Waterfall or City Tour to push your YK trip over the top!
Chrissy redesigned their website on WIX, configured their Rezdy booking platform and connected it with multiple 3rd party OTAs, assists with social media content, print and online advertising and all virtual assistance.
2025 - Present
NORTH OF 60 AURORA ADVENTURES
Yellowknife, NT
North of 60 Aurora Adventures is a family run business that offers traditional dog sledding, Dene-led cultural experiences, axe throwing and a blissful aurora viewing tour from their wood-fire heated sky domes complete with a hot midnight lunch.
NorthOf60AuroraAdventures.com
Chrissy redesigned their Wordpress website, and set them up on Rezdy and Viator. Chrissy contiunes to provide assistance where needed.
2024
SAPPER K9
Mitchell, MB
Sapper K9 offers professional K9 training with dedication, passion and proven results that unlock your dogs full potential. They offer training with working dogs, support dogs, puppy training, aggressive behaviours and more. They are truly a wealth of information and willing to share. SapperK9.com
Chrissy built their WIX website and assisted with Facebook business page and their Google Business setup.
Want to start slow?
Let's Barter:
If you read the 'Meet Chrissy' section, it will come to no surprise that she loves tours and travelling! She loves it so much that she is now offering a standing barter to perspective clients.
The Offer: For 1-3 tour tickets to your tours, Chrissy will identify any and all pain-points a guest may encounter in booking your tour(s). A report will be provided to you and a 1 hour session to discuss Chrissy’s finding in person or via zoom.
Pain-points can be subtle or big inconveniences and glitches that might deter guests from finding, booking, enjoying or recommending your tour.
The Report: Chrissy will deliver a 2-3 page report of her findings and advise on quick fixes and long term recommendations. Report focus will include:
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How easy it was to find your tour(s) online (a quick summary of your online presence)
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Ease of your booking sequence
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Honest review of the tour experience(s)
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Success status of any tour follow ups and resulting reviews
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Full recommendations on how to correct any booking glitches, how to improve your online presence, potential ways to improve the tour experience, and how to drive more sales.
Follow up meeting:
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Once the report has been completed and submitted to you to review, Chrissy will schedule a 1 hour virtual call to discuss any and all findings and recommendations.
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Potential to expand into contract work may be extended pending.
All barters are subject to a review of the tour(s) offered and company offering them, review of timeline and barters will be confirmed in email format. This offer carries no monetary value -> Chrissy just loves to travel and wants to take your tour!
Get In Touch
Smiling Fox Marketing is here to help you with all your marketing needs. Contact Chrissy today to discuss your project and how she can assist you in reaching your business goals.
Text/WhatsApp: 1-204-292-7543